Flexpro Powers the UAE's Premier Badminton League as Title Sponsor for Landmark Season 3

Flexpro Announces Title Sponsorship of UAE’s Badminton Premier League 3.0, Backed by Official Distributor LMGG Group

Global Badminton Brand Powers the Middle East’s Premier Franchise-Based League, with LMGG Group Ensuring Top-Tier Equipment and Support for All Teams and Players.

DUBAI, UAE – [Date of Release] – Flexpro, a leading global innovator in high-performance badminton equipment, is proud to announce its return as the Title Sponsor of the Badminton Premier League for its highly anticipated third season, Flexpro BPL 3.0. This partnership underscores our commitment to fostering the growth of badminton at a professional level worldwide, with a strategic focus on the vibrant sports community in the United Arab Emirates.

Central to the success of this initiative is our official distributor in the Middle East, LMGG Group. Their unparalleled local expertise and dedication are instrumental in ensuring that every player in the league has access to authentic, professional-grade Flexpro equipment, maintaining the world-class standards that the BPL and its athletes deserve.

A League Built on Passion and Professionalism

Flexpro BPL 3.0, organized by the Association of International Sports Community (AISC), is the first franchise-based professional badminton league in the Middle East. The 2025 season is its largest yet, featuring over 240 players across six franchise teams, a significant growth from its inaugural season.

"We are thrilled to power the Badminton Premier League for another landmark season," said a spokesperson for Flexpro. "Our brand is built on a passion for innovation and the sport itself, and we see those same values reflected in the explosive growth of the BPL. None of this would be possible without the exceptional partnership and logistical excellence of LMGG Group. They are the backbone of our operations in the region, ensuring that our products and our brand promise are delivered flawlessly to the community."

LMGG Group: The Strategic Force Behind Flexpro in the Middle East

As the official distributor, LMGG Group manages the end-to-end supply chain, providing all official teams and players with access to the full range of Flexpro rackets, shuttles, apparel, and accessories. Their role is critical in supporting the league's competitive integrity and elevating the overall experience for everyone involved.

A representative from LMGG Group added, "We are proud to bridge the gap between Flexpro's global quality and the dynamic badminton scene in the UAE. Supporting Flexpro BPL 3.0 as the Equipment Partner allows us to put top-tier gear directly into the hands of aspiring and professional athletes, fueling their performance and passion. This league is a game-changer for regional sports, and we are committed to ensuring its success through our reliable support and services."

Driving the Future of UAE Badminton

The league, which begins its championship matches on November 16, 2025, at the Engage Sports Arena, represents a significant milestone in the UAE's journey to becoming a regional sports hub. Flexpro, in close collaboration with LMGG Group, is dedicated to being more than just a sponsor; we are an active partner in building a lasting legacy for badminton.

"Flexpro BPL 3.0 is a celebration of passion, perseverance, and partnership," the league organizers stated. "The support from Flexpro and the operational excellence of LMGG Group have been fundamental in elevating this tournament into the premier sporting spectacle it is today."

About Flexpro:
Originating from Guangzhou, China, Flexpro is a global badminton brand renowned for its innovation, quality, and passion for the game. Trusted by professionals and enthusiasts worldwide, Flexpro offers a complete range of high-performance badminton equipment designed to empower players at every level. For our UK audience, learn more at flexpro-uk.com.

About LMGG Group:
LMGG Group is the official distributor for Flexpro in the Middle East, dedicated to providing authentic products and professional services to players, clubs, and tournaments across the region. With a deep understanding of the local market, LMGG Group is a key driver in promoting the sport of badminton and supporting its community through reliable partnerships and high-quality sporting goods.